Why casinos are building luxury brands to entice customers beyond gaming.

Hotels, modern restaurants and more gaming space: What’s new and what’s planned at Southern California casinos.

Price range: $19.99-$32.99 Southern California Casino Guide Specialties: Crab brunch on Saturday and Sunday crab dinner Friday, Saturday and Sunday. Meals: Lunch weekdays dinner nightly brunch Saturday and Sunday. Where: 777 Harrah’s Rincon Way, Valley Center Price range: $15.99-$24.99 Harrah’s Resort Southern California

Bottomless mimosas available during Sunday brunch for an additional $5. Meals: Lunch Monday through Saturday dinner nightly Sunday brunch. Price range: $11.95-$25.95 Fantasy Springs Resort Casino Specialties: Themed dinners most nights lobster and seafood Friday barbecue Saturday Sunday brunch. Meals: Lunch Thursday, Friday and Saturday Dinner Thursday through Sunday breakfast Saturday and Sunday.

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